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Thread: Are You Missing These 3 Vital Customer Communication Skills?

3 Critical Sales Customer Communication Skills

Thread Highlights:

1/ You must learn how to generate the flow of intelligence required by your organization, customers, partners, stakeholders, and influencers.

To do this, BD and Capture professionals must master 3 fundamental communication capabilities:

2/ A. The Art of Empathy đź‘‚

Listen and understand.

â–Ş Active listening
â–Ş Observing nonverbal communication
▪ Understand your customer’s emotional drivers
â–Ş Demonstrating you understand and care

3/ B. The Art of Inquiry âť“

Inquire and analyze.

â–Ş Structure discovery questions
â–Ş Questioning techniques
â–Ş Root cause analysis

4/ C. The Art of Storytelling đź’¬

Recommend & collaborate.

â–Ş Presentation skills
â–Ş Collaborate with the customer
â–Ş Tailor presentations to the customer needs

5/ So how does your BD and Capture team measure against these 3 Vital Communication Skills?

A breakdown in any of these 3 skills will severely impact win rates and internal team dynamics.

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