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Thread: Are You Missing These 3 Vital Customer Communication Skills?

3 Critical Sales Customer Communication Skills

Thread Highlights:

1/ You must learn how to generate the flow of intelligence required by your organization, customers, partners, stakeholders, and influencers.

To do this, BD and Capture professionals must master 3 fundamental communication capabilities:

2/ A. The Art of Empathy 👂

Listen and understand.

▪ Active listening
▪ Observing nonverbal communication
▪ Understand your customer’s emotional drivers
▪ Demonstrating you understand and care

3/ B. The Art of Inquiry ❓

Inquire and analyze.

▪ Structure discovery questions
▪ Questioning techniques
▪ Root cause analysis

4/ C. The Art of Storytelling 💬

Recommend & collaborate.

▪ Presentation skills
▪ Collaborate with the customer
▪ Tailor presentations to the customer needs

5/ So how does your BD and Capture team measure against these 3 Vital Communication Skills?

A breakdown in any of these 3 skills will severely impact win rates and internal team dynamics.

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