Transcript:

What drives customers to seek out advice?

Personal emotional pain or a need for status or pleasure.

But most compelling is the customer that has a burning problem, has internalized the
emotional impact of solving the problem, and has great urgency to deal with it head on.

They seek advice from real people who have seen problems like this before.

And hope for options and solutions that naturally fit their criteria, not yours.

So we’re often asked, “How do I become the go-to resource in my field?”

It’s really quite simple.

You need to learn to anticipate your prospect’s problems and research the details on how other customers have solved similar problems.

They want a relatable expert that sees the world with integrity and sees the world as an opportunity to create relationships that last a lifetime.