New! BD Essentials: Turn your team into growth advocates
Live Event! Reach Your Targets With Winning Relationships

PRESS

BLOG

CONTACT

SUPPORT

LOGIN

LOGIN
GET STARTED

SOCIAL PULSE

Insight: What Drives Customers to Seek Out Advice?

Watch the Sales Tip Instagram Reel
WATCH THE VIDEO

Transcript:

What drives customers to seek out advice?

Personal emotional pain or a need for status or pleasure.

But most compelling is the customer that has a burning problem, has internalized the
emotional impact of solving the problem, and has great urgency to deal with it head on.

They seek advice from real people who have seen problems like this before.

And hope for options and solutions that naturally fit their criteria, not yours.

So we’re often asked, “How do I become the go-to resource in my field?”

It’s really quite simple.

You need to learn to anticipate your prospect’s problems and research the details on how other customers have solved similar problems.

They want a relatable expert that sees the world with integrity and sees the world as an opportunity to create relationships that last a lifetime.

 

SHARE THIS ARTICLE:

The LinkedIn Lift
Get the most insightful posts from LinkedIn™ in this monthly roundup.

THE BEST TIME TO GROW?

Today

Join hundreds of teams creating Winning Relationships™ now.

GET STARTED
get started
GET STARTED
LOGIN
LOGIN

FREE GUIDE

Top 3 Mistakes

FREE GUIDE

26 Best Practices

FREE WHITE PAPER