SOCIAL PULSE
Thread: Are You Missing These 3 Vital Customer Communication Skills?
Effective customer engagement and communication are closely intertwined.
Have you mastered these 3 Vital Communication Skills?
A thread: 🧵
— Hi-Q Group | Emotional Intelligence Insight for BD (@WhatsyourHiQ) October 17, 2021
Thread Highlights:
1/ You must learn how to generate the flow of intelligence required by your organization, customers, partners, stakeholders, and influencers.
To do this, BD and Capture professionals must master 3 fundamental communication capabilities:
2/ A. The Art of Empathy 👂
Listen and understand.
▪ Active listening
▪ Observing nonverbal communication
▪ Understand your customer’s emotional drivers
▪ Demonstrating you understand and care
3/ B. The Art of Inquiry ❓
Inquire and analyze.
▪ Structure discovery questions
▪ Questioning techniques
▪ Root cause analysis
4/ C. The Art of Storytelling 💬
Recommend & collaborate.
▪ Presentation skills
▪ Collaborate with the customer
▪ Tailor presentations to the customer needs
5/ So how does your BD and Capture team measure against these 3 Vital Communication Skills?
A breakdown in any of these 3 skills will severely impact win rates and internal team dynamics.
