This business development methodology is not just about sales, it’s a method to build and communicate value at all levels of an organization. Truly a game changer!
This business development method is a true differentiator on its own, the word unique is so overused these days that I hate to use it – but it fits! Most customers come away from meetings now feeling confident we understand exactly what they need and why.
Unconventional BD method, until you see it applied to an opportunity pipeline, you cannot fully appreciate how well it works. Within a relatively short period of time, this approach doubled our win rate and tripled our average transaction size.