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stop missing opportunities

High-performing BD
teams know the secret
to winning relationships

High-performing BD
teams know the secret
to winning relationships

Give your team the emotional intelligence skills to connect with customers for game-changing customer intel and powerful collaboration.

Give your team the emotional intelligence skills to connect with customers for customer intel and powerful collaboration.





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Learn more ↓
Bradley Lewis at Hi-Q Group

ASK BRADLEY HOW YOU CAN:

ASK BRADLEY HOW YOU CAN:

  • Make your BD/Capture process produce better results
  • Get your frontline PMs and SMEs to grow your programs 
  • Identify areas for your team to improve pipeline quality
  • Change your conversations to improve Relationship Quality
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HOW GREAT COMPANIES CREATE WINNING RELATIONSHIPS AND DRIVE REVENUE

RATED 5.0 ON GOOGLE

Is your team underperforming?

Are you missing opportunities?

3 symptoms to watch for

Proposal Discriminators

Does a lack of customer intel
make your proposals ineffective? 

  • Lack of intel and discriminators

  • Missed opportunities and recompetes

  • Lower pipeline quality

  • Lack of intel and discriminators

  • Missed opportunities and recompetes

  • Lower pipeline quality

Government Contracting Collaboration

Does your team struggle to
collaborate and focus on growth?

  • Wasted pre-proposal period

  • Strained resources and painful politics

  • Talent retention issues

  • Wasted pre-proposal period

  • Strained resources and painful politics

  • Talent retention issues

Competitive Edge in the Market

Are you slowed down by a lack of
competitive edge in the market? 

  • Limited organizational trust and reputation

  • Limited new customer relationships

  • Limited organizational relationships at all levels

  • Limited organizational trust and reputation

  • Limited new customer relationships

  • Limited organizational relationships at all levels

Proposal Discriminators

Does a lack of customer intel
make your proposals ineffective? 

  • Lack of intel and discriminators

  • Missed opportunities and recompetes

  • Lower pipeline quality

Government Contracting Collaboration

Does your team struggle to 
collaborate and focus on growth? 

  • Wasted pre-proposal period

  • Strained resources and painful politics

  • Talent retention issues

Competitive Edge in the Market

Are you slowed down by a lack of
competitive edge in the market? 

  • Limited organizational trust and reputation

  • Limited new customer relationships

  • Limited organizational relationships at all levels

How much is this already costing you?

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$
B

loss annually

for US companies due to
poor customer connection.

Source: NewVoiceMedia 

%

of buyers ignore

BD and sales professionals that
appear self-focused and pushy.

Source: Gong.io 

%

of proposals wasted

prepared by GovCon companies
annually that are unsuccessful.

Source: CSIS 2019 Study

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the problem

Did you know 87% of your customers 
are silently struggling with your team?

Most businesses think they have great customer relationships, but only 13% agree.¹

Leaders and their teams continue to overestimate their relationships, and with communication
skills on the decline, the gap continues to widen as 70% of customers leave due to EI-related issues.²

Leaders and their teams continue to overestimate their relationships, and with communication skills on the decline, the gap continues to widen as 70% of customers leave due to EI-related issues.²

WEEKDAY SOCIALIZING AND COMMUNICATING

Communication Skills Decline Chart 2022 Socializing Decrease Minutes Per Day

the impact

Disconnected customers +
disconnected teams

Disconnected customers + teams

The result of this decline is significant, with businesses just beginning to feel the impact. 
Customers no longer seem engaged, and teams seem more siloed than ever.  

Trust and open communication are on the decline and it’s impacting the bottom line.

%

of unhappy customers

won’t complain and will
leave when possible.

Source: 1st Financial

%

of customers leave

businesses due to an attitude of
indifference towards your team.

Source: Bloomberg Business

%

of employees say

ineffective communication is
the cause for workplace failures.

Source: Fierce, Inc.

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HOW WE HELP

Hi-Q Group changes the dynamic
of your team’s conversations

The Hi-Q Method™ empowers your business development and capture team with 
emotional intelligence skills to communicate with customers in a profound way 
that will differentiate your company for a competitive advantage.

The Hi-Q Method™ empowers your
business development and capture team with
emotional intelligence skills to communicate with customers in a
profound way
that will differentiate your company for a competitive advantage.

Hi-Q Group Opens Up Lines of Communication for Customer Intel

STOP MISSING OPPORTUNITIES

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STOP MISSING
OPPORTUNITIES

Business
development
is a team effort

Most teams have subject matter expertise and good relationships, but they often lack the communication skills and confidence needed to dig deep with customers to create new opportunities.
       
If your team isn’t co-creating solutions with your customers before the RFP drops, you’re missing opportunities and putting your revenue and customer relationships at risk.

For business developers

Hired for their relationships and expertise, they often fail to ask the right questions that lead to qualifed opportunities—with lackluster results. There’s no need to “chase” when you’re seen as a trusted advisor. Customers will ask you for help. 

For program managers

As an incumbent, your PMs hold the key to the heart of your customer and can make or break a recompete. Empower them to think beyond project deadlines and listen to customer clues to grow programs.

For subject matter experts

They’re passionate about strategy and quick to solve, but they often lack the people skills and confidence to go deeper with customers. Merge their talent for strategy with EI skills for a winning combination.

Join the fast-growing companies
already seeing a difference

Join the
fast-growing companies
already seeing a difference

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schedule your 1:1
%

increased win rates

%

improved collaboration

%

increased customer intel

Based on a survey of uncompensated Hi-Q Group Graduates

the results

You have to see it to believe it 

RATED 5.0 ON GOOGLE

schedule your 1:1
schedule your 1:1

Questions? Start here

What makes Hi-Q Group different?

Hi-Q Group focuses on creating Winning Relationships™—the polar opposite of traditional selling and business development training. The reality is no one wants to be sold. Customers and prospects are seeking trusted advisors to guide them to solutions, not to be pushed or manipulated.

Many professionals in business development and sales roles are hired for their knowledge, expertise, and even their connections. Although they have many strengths, they often overestimate their customer relationships and lack the modern communication skills and confidence to dig deeper with customers and stakeholders.

We show talented teams how to develop trusting relationships with the help of new communication skills designed to get to root-cause using empathy and natural curiosity. These improved emotional intelligence skills create winning teams that enjoy game-changing intel, improved internal collaboration, and a competitive edge in the market by proactively co-creating solutions with customers.

What is the Hi-Q Method™?

Our Hi-Q Method™ boosts your existing processes.

This proprietary engagement method is designed to help your team learn, apply, and master the appropriate customer engagement skills required for success. By improving the quality of your customer relationships, you improve the quantity and quality of human intelligence in your organization for a competitive edge.

The Hi-Q Method™ gives business development and sales teams the tools and confidence they need to connect with customers consistently through a repeatable process that takes the guesswork out of connection. This framework is based on a solid academic foundation of leadership development and behavioral psychology, combined with 30+ years of real-world engagement experience to scale the behavior and mindset change needed to win in competitive markets.

What can the Hi-Q Method™ do for my team?

The Hi-Q Method™ takes the guesswork out of connection. It improves your team’s communication skills and provides a repeatable framework for successful engagements that builds their confidence and win rates. Although emotional intelligence skills are declining globally, the good news these skills can be learned, practiced, and measured.

Numerous studies continue to demonstrate the power of higher EQ in business development and sales functions. One study of 44 Fortune 500 companies found that salespeople with high EQ produced 2 times the revenue of those with lower scores1. Considering the reason businesses lose customers are 70% EI-related2, it’s not surprising the impact is so powerful.

Our method addresses:

> Limited new customer relationships
> Limited access to stakeholders and influencers
> Lack of customer intel and discriminators
> Wasted pre-proposal periods and strained resources

The Hi-Q Method™ not only fosters a culture focused on the customer’s needs, but of those around them. In a 2023 survey of uncompensated Hi-Q Group students, 100% reported improved internal collaboration 6 months after graduation.

When people feel they are valued and respected at work, they are more motivated, productive, engaged and 3.5 times more likely to contribute to their fullest potential3, and salespeople with higher EQ have 63% less turnover in the first year compared to their counterparts.4

Higher EQ has been shown to also impact the quality of performance at work. In a study on the emotional intelligence of leaders, researchers found 93% of the competencies predicting performance were from emotional intelligence clusters.5

When you incorporate this methodology grounded in emotional intelligence in your processes and company culture, the benefits are often far-reaching and significant.

1) The Importance of Emotional Intelligence in the Workplace
2) Institute for Health and Human Potential
3) Center for Talent Innovation
4) Spencer, McClelland, & Kelner
5) Boyatzis, Richard E. “Using Tipping Points of Emotional Intelligence and Cognitive Competencies to Predict Financial Performance of Leaders.” Psicothema 18 (2006): 124–31.)

What can the Hi-Q Method™ do for our business?

The Hi-Q Method™ gives businesses the essential methods and tools to modernize businesses development and sales operations with the power of emotional intelligence to help their business thrive.

Fewer than 20% of companies qualify as emotional intelligent1 yet in the competitive landscape of Fortune 500 companies, over 75% use emotional intelligence in their training and employee testing initiatives2, signaling a distinct advantage in highly competitive markets.

Most businesses believe they have a high level of trust with their customers and are often caught by surprise when they lose a customer or recompete, or fail to grow current programs.

The research paints a different reality—87% of customers don’t feel that your BD/Sales team understand their needs3, 54% don’t feel companies have their best interest at heart4, and a jaw-dropping 88% of B2G/B2B buyers state they will only buy if they view your representative as a trusted advisor.5

Now more than ever, Relationship Quality is a key metric for long-term success. How are you training your team to serve the customer thoughtfully and measuring your customer relationship quality in your pipeline?

The Hi-Q Method™ addresses:

> Missed opportunities and lower pipeline quality
> Limited organizational trust and reputation
> Limited strategic relationships at all levels
> Talent retention and collaboration challenges

If any of these challenges look familiar, schedule your 1:1 strategy call today.

1) Harvard Business Review
2) Statista Research Department
3) Global State of Sales Report
4) Global State of Sales Report
5) State of the Connected Customer

How does the Hi-Q Method™ affect our current BD/Capture process?

We don’t teach a business development or capture process—we teach a customer engagement method designed to enhance your current process. In many cases, it can improve the effectiveness of your tailored Shipley process. 

Everyone has a BD or Capture process, yet most business development professionals and supporting roles are never taught how to connect with customers, gather competitive intel, or shape opportunities to win new contracts and recompetes.

Most professionals in business development and supporting roles are hired for their knowledge, expertise, and even their connections. Although they have many strengths, they often overestimate their relationships and lack the modern communication skills and confidence to dig deeper with customers and stakeholders.

The Hi-Q Method™ is focused on creating Winning Federal Relationships to give your team and organization a competitive edge by leveraging the pre-proposal period effectively. If your team isn’t co-developing solutions with the customer before the RFP drops, schedule your 1:1 strategy call today.

Can we bring the Hi-Q Method™ in-house and tailor it? (DIY)

Yes, we’ve designed the Hi-Q Method™ and courses to be suitable for an in-house DIY approach, perfect for organizations looking to standardize their engagement method and improve team collaboration. For implementation best practices, review your manager onboarding guide or contact your client coordinator for assistance.

What courses are available for Government Contracting teams?

Hi-Q Group has two courses for teams looking to build winning federal relationships.

BD Essentials is an on-demand video course packed with best practices for BD and supporting roles to connect with Federal buyers, while BD Masterclass is an immersive, transformative event with live roleplay and coaching sessions designed to uncover hidden bad habits.

While both offer a solid foundation, we recommend more advanced professionals, leadership, and culture-champions attend BD Masterclass.

What courses are available for B2B Sales Teams?

Hi-Q Group has two courses for teams looking to build Winning Relationships™.

Sales Essentials is an on-demand video course packed with sales best practices, while BD Masterclass is an immersive, transformative event with live roleplay and coaching sessions.

While both offer a solid foundation, we recommend more advanced professionals attend BD Masterclass.

Do you offer on-sites or sales kick off (SKO) events?

Although availability is limited, Hi-Q Group does offer on-site training and sales kick-off event training for 20+ teams throughout the year, with unique and engaging topics to energize your team and get them on the same page.

Whether you need to get your team ready for an upcoming conference season, address a specific concern, or simply to energize your team, we offer a unique approach that provides actionable takeaways in an interactive format teams love.

Contact us for more details or view our offsite strategy guide.

How do I know if my team is a fit?

> Do you have the intel you need to win consistently?
> Do customers call your team first when they need help?
> Do customers share deeper insights into their needs?
> Do customers co-develop solutions with your team?
> Do you have a strong organizational reputation?
> Do you have strong strategic relationships at all levels?
> Do you have a steady growth of new customer relationships?
> Do you care about your organization’s culture and retention?

If you answered “no” to any of these questions, schedule your 1:1 today.

Which team members should I enroll?

We recommend all supporting members of your business development and sales teams are enrolled, with a greater emphasis on customer-facing roles, culture-champions, and management for more advanced training.

Studies have shown emotional intelligence and communication skills have a profound impact on your organization, but it’s critical it is engrained in your culture and processes for meaningful change to occur and to see compound effects through your organization.

Although you will see positive impact in training your top performers, for it to be a lasting investment that dramatically improves your organization it’s key to approach training more holistically.

Schedule your 1:1 strategy call for personalized recommendations.

How much do Hi-Q Group courses cost?

BD Essentials and Sales Essentials are $499 per student, while the BD Masterclass event is priced at $1995 per student, with enterprise pricing plans available for 30+ teams. 

Pricing varies for special events and ongoing support programs. Contact us for more details.

Is there a group discount on Hi-Q Group courses?

Yes, there is a discount for Hi-Q Group courses for 30+ licenses. Contact us for details.

¹ Entrepreneur + The Brevet Group
² PSI Report: The Impact of Emotional Intelligence in the Workplace

Hundreds of businesses have found success in creating winning relationships with Hi-Q Group.

Today, it’s your turn.

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