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COURSES
GOVERNMENT BD & CAPTURE TEAMS

BD Essentials

A video course to turn your team
into contract-winning experts 

Get customer intel  •  Influence the opportunity  •  WIN new contracts

view curriculum
let's talk
GOV BD & CAPTURE TEAMS

BD Essentials

A video course to turn your team
into contract-winning experts 

 • Get customer intel 
•  Influence the opportunity early 
•  WIN new contracts

GET CURRICULUM

Stop Chasing RFPs—Shape Them

Stop Chasing RFPs.
Shape Them.

YOUR TEAM SHOULD NOT BE DISCONNECTED

  • My team can’t get meetings with the right stakeholders

  • They have great ideas but no customer intel for proposals

  • My team doesn’t collaborate well and gate reviews are unclear

  • They struggle to build new relationships for new pursuits

  • My team doesn’t share a common method, skills, or language


Without an early engagement strategy, your proposals will be ignored.
When you focus on relationships, your win rates will increase.

IT’S TIME TO ADD your

Engagement Strategy

in only 15 minutes a day, your team can LEARN TO: 

get COMPETITIVE
INTELLIGENCE

Identify and easily connect with key stakeholders

QUICKLY
QUALIFY & SHAPE

Shape opportunities early using real discriminators 

COLLABORATe on
rfps with ease

Work together effectively with a common language 

support your
PIPELINE & GROWTH

Win new contracts and
meet growth goals

Join hundreds of
smart companies like

team training that delivers

The Competitive Advantage

We’ve helped hundreds of leaders just like you with well-meaning teams that struggle to meet growth goals and new pursuits. Most likely, your team simply doesn’t know how to gain access to the right stakeholders and engage them early to identify, qualify, and shape opportunities with competitive intel to win.

We’ve helped hundreds of leaders with well-meaning teams that struggle to meet growth goals and new pursuits. 

Most likely, your team simply doesn’t know how to gain access to the right stakeholders and engage them early to identify, qualify, and shape opportunities with intel to win.

VIEW CURRICULUM

Is your team clear on priorities?

Is your team clear
on priorities?

Or are they busy and disconnected, 
unaware of the customer’s real needs,
and failing to rally around the best opportunities? 

Or are they busy and disconnected, unaware of the customer’s real needs, and failing to rally around the best opportunities? 

GET YOUR FULL TEAM ON THE SAME PAGE:

GET THEM ON THE SAME PAGE:

  • Concerned about being perceived as “that” salesperson, a beltway bandit or as a slimy contractor.
  • Haven’t been trained how to Identify, Qualify, and Shape opportunities.
  • Frustrated when BD, Capture, and your Leadership are not on the same page about quality opportunities.
  • Tired of stakeholders continually questioning your customer intelligence.
  • Concerned about what  customer intelligence to  provide at gate or opportunity reviews.
  • More focused on capabilities briefings and selling than intelligence gathering.
  • Providing generic solutions that don’t seem to solve the true customer problem.
  • Worried about wasting resources writing proposals and chasing opportunities you know can’t be won.
  • Frustrated that your competitors seem to collect the Human Intelligence needed to win.
VIEW CURRICULUM

Effective Training Focused on Results

Effective Training Focused on Results

100%

IMPROVED INTERNAL
COLLABORATION

96%

INCREASED
COMPETITIVE INTEL

97%

INCREASED 
WIN RATES

5 STARS

ENGAGING, PRACTICAL

BASED ON A SURVEY OF UNCOMPENSATED STUDENTS

NO MORE “WINGING IT”

They’ll See How It’s Done

WATCH ROLEPLAY

From call scripts to roleplays, we’ll show your team
the exact strategies that work—useful for every role.

view curriculum
Let's talk
curriculum
Let's talk

your team should not be confused

What Is Your Untrained
Team Really Costing You?

There are 4 parts of your business that need
to be optimized so your team can achieve success. 

There are 4 parts of your business that need to be optimized so your team can achieve success. 

WE ENHANCE YOUR PROCESS TO IMPROVE:

1. customer
affinity
2. human
intelligence
3. SHAPING
& WINNING
4. ACTIONABLE
INTELLIGENCE

RESCUE YOUR team:

RESCUE YOUR team:

2 Ways to Turn Them Into
Opportunity-Winning Experts: 

Turn Them Into Contract-Winning Experts: 

 

BD Essentials

BEGINNER TO INTERMEDIATE
SKILLS-BASED TRAINING

Give your team new momentum and clarity to WIN in as little as 15 minutes a day. This proven framework of key business development skills is designed to boost communication skills and make intelligence-gathering a team event.

Your team will learn to properly plan and execute meetings, the skills and process needed for everyone to find competitive intel, and how to build consensus internally for productive, opportunity meetings. With extra roleplays, templates and examples, this course takes the guesswork out of government business development. They’ll have access to the exact strategies that work.

✓ 20 INSIGHT-PACKED VIDEOS
✓ ROLEPLAYS LIBRARY
✓ WORKBOOK
✓ TEMPLATES FOR SUCCESS
✓ ASSESSMENTS TO MEASURE PROGRESS
✓ STUDENTS-ONLY COMMUNITY
✓ MOBILE APP ACCESS
✓ 5 DAY GRADUATE CHALLENGE
✓ 3-MONTH EMAIL REINFORCEMENT

UPGRADES AVAILABLE (30+ STUDENTS)
➞ PRIVATE VIRTUAL DELIVERY
➞ BRANDED WORKBOOKS
➞ VOLUME DISCOUNTS
➞ LICENSING

$499


Curriculum

SETUP FOR SUCCESS
• Developing Business with the Government
• High Performing BD Habits
• The Hi-Q Engagement Method
PLANNING & PREPARATION
• Plan for a Perfect Call
• Identify Customer Problems You Solve
• The Importance of Knowing Your Customer
DIFFERENTIATE YOURSELF
• The Art of Customer Access
• Call Scripting for Success
• Critical Communication Skills
BUILDING TRUST
• BD to the Power of Trust
• Get Your Customer’s Attention
• The Hi-Q Discovery Framework
BUILD INSIGHT & ACTION
• Diagnose the Customer’s Real Needs
• Impact Your Customer’s Motivation
• Ending with Customer Action

GET FULL CURRICULUM

 

ENROLL A TEAM MEMBER

Need multiple seats? Email us.
 
On-Demand
Immersive Format

 

BD Essentials

BEGINNER TO INTERMEDIATE • SKILLS-BASED TRAINING

Give your team new momentum and clarity to WIN in as little as 15 minutes a day. This proven framework of key business development skills is designed to boost communication skills and make intelligence-gathering a team event.

Your team will learn to properly plan and execute meetings, the skills and process needed for everyone to find game-changing customer intelligence, and how to build consensus internally. With extra roleplays, templates and examples, this course takes the guesswork out of government business development. They’ll have access to the exact strategies that work.

✓ 20 INSIGHT-PACKED VIDEOS
✓ ROLEPLAYS LIBRARY
✓ WORKBOOK
✓ TEMPLATES FOR SUCCESS
✓ ASSESSMENTS TO MEASURE PROGRESS
✓ STUDENTS-ONLY COMMUNITY
✓ MOBILE APP ACCESS
✓ 5 DAY GRADUATE CHALLENGE
✓ 3-MONTH EMAIL REINFORCEMENT

UPGRADES AVAILABLE (30+ STUDENTS)
➞ PRIVATE VIRTUAL DELIVERY
➞ BRANDED WORKBOOKS
➞ VOLUME DISCOUNTS
➞ LICENSING

$499


Curriculum

SETUP FOR SUCCESS
• Developing Business with the Government
• High Performing BD Habits
• The Hi-Q Engagement Method
PLANNING & PREPARATION MAKES PERFECT
• Plan for a Perfect Call
• Identify Customer Problems You Solve
• The Importance of Knowing Your Customer
DIFFERENTIATE YOURSELF
• The Art of Customer Access
• Call Scripting for Success
• Critical Communication Skills
BUILDING CUSTOMER TRUST
• BD to the Power of Trust
• Get Your Customer’s Attention
• The Hi-Q Discovery Framework
BUILD INSIGHT & ACTION
• Diagnose the Customer’s Real Needs
• Impact Your Customer’s Motivation
• Ending with Customer Action

GET THE FULL CURRICULUM

 

ENROLL A TEAM MEMBER

Need multiple seats? Email us for your custom link.
 

 

BD Masterclass

INTERMEDIATE TO ADVANCED • ADVANCED SKILLS + EMOTIONAL INTELLIGENCE

Level up your experienced team members with this advanced, immersive program designed to create “aha moments” through hands-on roleplay sessions and instruction. Your team will graduate with advanced skills necessary to strengthen key customer relationships to grow your pipeline and secure recompetes.

✓ 36 INSIGHT-PACKED VIDEOS
✓ 4.5 HOURS INSTRUCTOR-LED SESSIONS
✓ 4.5 HOURS COACHING SESSIONS
✓ ROLEPLAYS LIBRARY
✓ WORKBOOK
✓ TEMPLATES FOR SUCCESS
✓ ASSESSMENTS TO MEASURE PROGRESS
✓ STUDENTS-ONLY COMMUNITY
✓ MOBILE APP ACCESS
✓ 5 DAY GRADUATE CHALLENGE
✓ 3-MONTH EMAIL REINFORCEMENT

UPGRADES AVAILABLE (30+ STUDENTS)
➞ PRIVATE VIRTUAL DELIVERY
➞ BRANDED WORKBOOKS
➞ VOLUME DISCOUNTS ➞ LICENSING
➞ TRAINER CERTIFICATION

$1,995


Curriculum

1. UNDERSTAND YOURSELF AND OTHERS
• Understand why conventional sales methods do not work in today’s information age.
• Learn how Elite professionals differentiate themselves and create a competitive advantage
• Deep dive into authenticity and learn to overcome your critical inner voice.
• Take inventory of your character and know the difference between how you see yourself and how others see you.
• Learn how your intention stops your customer from seeing you as just another “salesperson.”
2. EI KNOWLEDGE & SKILLS
• Discover how decisions are driven by emotions and later supported with data.
• Learn why EI is key to understanding customer buying behavior and establishing relationships.
• Assess your Relationship Quality and categorize your current customers.
• Discover how to be an invaluable part of your customer’s process and how to help them achieve their goals.
• Understand the signals you and others send through body language.
• Discover why you often present a solution prematurely and its impact on your success.
• Learn the poise and clarity you need to deal with challenging or difficult questions.
3. ENGAGEMENT METHOD & PROCESS
• Assess your current engagement method and determine its effectiveness.
• Learn to apply the Hi-Q Engagement Method™ to improve engagement and achieve consistent results.
• Discover the essentials in planning and preparing for extremely productive meetings.
• Understand why first impressions are so critical and how you can significantly improve it, even virtually.
• Learn how the Elite effortlessly engage the right customers and ask the right questions at the right time.
• Discover why gathering requirements is easy, but uncovering the impact is critical for success.
• Amplify your curiosity as a secret weapon to identify the customer’s true needs.
• Master the skill of shaping customer thinking and requirements early in their buying cycle.
• Learn why you should stop chasing customers and instead, guide the customer to define next steps.
• Understand how a common language can simplify internal collaboration and improve opportunity reviews.

This immersive experience is designed for busy teams. Once they finish with prep,

our sessions are delivered in 6 extended lunch break sessions over 2 weeks.

BD Masterclass Schedule
GROUP REINFORCEMENT (3 SESSIONS | 1.5 HOURS EACH)
These highly immersive and engaging sessions apply your team’s new knowledge of key Emotional
Intelligence concepts to improve their customer engagement success. These interactive sessions were
designed to replicate the experience of in-person learning. We achieve this by combining self-assessments,
group discussions, and sharing key learning points in a group environment to spark discussion and
reinforce training.
OPPORTUNITY SIMULATIONS (3 SESSIONS | 1.5 HOURS EACH)
Most training programs end there—but we go deeper. For the next three interactive sessions, your team
will apply their new skills by engaging in roleplay, brainstorming exercises, and active group discussions.
Over the past 30 years, we’ve seen time and time again these customer engagement methods are best
applied in interactive coaching sessions. “When you know, you know.”
This is always an eye-opening experience for students, as most professionals don’t realize what habits are
holding them back. In these sessions, your team will discover the incredible shift these methods create
in customer conversations (both from their perspective and the customer’s as well). In real-time, they
will receive immediate coaching feedback throughout the session, and leave with both new skills and a
new perspective. By using a proactive and purpose-driven method, they can experience phenomenal
success and be seen as a trusted advisor —not as a pushy salesperson.

LEARN MORE

 

VIEW upcoming dates

 

Not sure which program
is right for your team?

ask us. we can help
we can help

ACCELERATE YOUR RELATIONSHIPS, CAREER & RESULTS

Not sure which program
is right for your team? 

trial offer

Take a
Test-Drive

We’re offering access to either program for 5 members of your team at a highly discounted rate.

Invite your leadership and influencers to see the difference and possibilities for themselves. 

Elite Secrets Pro
TEST-DRIVE
  • Hi-Q Skills Assessment

  • 20 Video Lessons

  • Video Roleplays

  • Workbook & Templates

  • Mobile App Access

  • 5-Day Graduate Challenge

  • 6-Month Email Reinforcement

  • Exclusive Community Access

  • 4.5 Hours Instructor-Led Sessions

  • 4.5 Hours Roleplay Coaching

$2,495

40% off


$1,497

for 5 team members

ENROLL MY TEAM
TEST-DRIVE
  • Hi-Q Skills Assessment

  • 36 Video Lessons

  • Video Roleplays

  • Workbook & Templates

  • Mobile App Access

  • 5-Day Graduate Challenge

  • 6-Month Email Reinforcement

  • Exclusive Community Access

  • 4.5 Hours Instructor-Led Sessions

  • 4.5 Hours Coaching Sessions

$9,975

30% off


$6,983

for 5 team members

ENROLL MY TEAM

*Purchase applies to enrollment in our upcoming public sessions. See dates.

trial offer

Take a Test-Drive

We’re offering access to either program for up to 5 members of your team at a discounted rate.

Invite your leadership and influencers to see the difference and possibilities for themselves. 

I want a test-drive

A smarter way to win,
from the leader in relationships

Proven & Researched

These methods of customer engagement are backed by 30 years of federal contracting research and cutting-edge emotional intelligence insights.

Vital Behaviors

These engagement skills fosters a culture of trust and collaboration, improving returns both internally and externally for your organization.

Practical & Effective

These video courses take the guesswork out of BD. With real-world roleplays, templates, and progress assessments, your team will have on-demand, concrete answers when they need them. 

A smarter way to win,
from the leader in relationships

Proven & Researched

These methods of customer engagement are backed by 30 years of federal contracting research and cutting-edge emotional intelligence insights.

Vital Behaviors

These engagement skills fosters a culture of trust and collaboration, improving returns both internally and externally for your organization.

Practical & Effective

These video courses take the guesswork out of BD. With real-world roleplays, templates, and progress assessments, your team will have on-demand, concrete answers when they need them. 

Hi-Q Engagement Method
Google Reviews
Google Reviews

They know their stuff and make learning it enjoyable. This was definitely worth the investment and has had noticeable effects on us as a team, and probably more so in my personal life than at work.

5 Stars

John Sedbrook

This is a career changing course. The instructors were instrumental in helping with self discovery as to all of the old habits and replacing them with a method that dramatically improves connection, competency, and character.

5 Stars

Don Flynn

Tremendous course for any professional that has contact with customers; the benefits of the of the course go beyond BD. I truly believe the lessons learned and deeper self awareness will help me in both my professional and personal life.

5 Stars

David Smith

This has been one of the most fruitful training experiences in my 17 years as a Business Development Professional. So many practical applications for the knowledge gained from this course.

5 Stars

Chris Pereschuk

If you lack experience or confidence or simply wonder how to engage potential customers effectively to increase your Pwin but not be “that BD guy” then this course is for you. Excellent content, excellent delivery, excellent course!

5 Stars

George Franz

Hi-Q is an excellent option for entry, mid, and/or sr professionals that will allow you to step out of your comfort zone and build amazing relationships! Very interactive and solution focused.

  5 Stars

Nehemias Cerritos

In the short time that I’ve been exposed to the course experience I have found what I’ve learned to be helpful not just in my professional life but also in my personal life. I’m excited to continue practicing the applications in all aspects of my daily life. 

5 Stars

Jessica Oktavec

The Hi-Q Group courses are awesome! As a professional just starting out in business development, I had a lot to learn. The courses are interactive and engaging. Nic and Bradley are great instructors and provided me a level of support that is invaluable!   

5 Stars

Amy Moles
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get real intelligence—not assumptions
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ACCELERATE YOUR RELATIONSHIPS, CAREER & RESULTS

COURSES
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BD Essentials Curriculum

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Top 3 Mistakes

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26 Best Practices

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