For those in government marketing and business development, now is the time to dig deep in your networks, focus on creating genuine connections with clients, build trust with your internal team, and develop new customer empathy skills.

It’s no surprise to anyone that sales and marketing culture has changed—not only is everyone now more remote than ever, people have more choices to decide how and when they want to be engaged.

To add to this complexity, these preferences can also vary by generation.

Its undoubtedly a complex environment, so how do you not only keep your current business but increase your success now and beyond?

Developing new customer engagement and emotional intelligence skills.