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Is It Time to Say Goodbye to Customers You’re Chasing?

It takes COURAGE to disqualify a customer.

How do you know when to call it quits? 🤭

Sure, you want to do the right thing.

Maybe you really think you can help, or your manager insists you continue to “reach out” despite their lack of interest.

Or perhaps you find yourself jumping through hoops to deliver what they want at every stage, but you feel like you’re in a hamster wheel, never getting anywhere.

Those scenarios are very real, and very common!

And they can be VERY frustrating.

But here’s the thing: this is avoidable!

Let’s start with exploring what makes an opportunity “good.”

The oldschool definition of a good opportunity is usually based on several factors, with most focusing on if the opportunity is good for the company.

Your job to make sure that the risks are addressed, your organization makes a profit, and somehow your company manages to serve them long-term.

That’s quite the tall order! 🤪

Especially when all these factors are viewed through an organization-centric lens.

Here’s the modern approach:

🌟 The CUSTOMER-centric assessment 🌟

This approach widens your view so you can consider “fit” from BOTH perspectives.

Let’s face it, if the fit looks good for you but not the customer, the probability of winning plummets.

Without asking the right questions, how will you know if it’s a good fit?

Sometimes, it’s a bit of mystery how the winner emerges. But when you evaluate both sides of the relationship, you’re beginning to crack the code by gaining deeper insights. 

Don’t just assume that the customer loves you or your solution.

SO WHAT DO YOU DO?

Don’t just assume that the customer loves you or your solution.Ask the right questions to disqualify early, so you can use your time wisely.

Ask the right questions to ensure there is a natural fit between you and the customer and the mystery will end.

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