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BD Masterclass

Learn advanced customer relationship management
skills for a competitive edge in only 2
 weeks.

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enroll

CERTIFICATION

BD Masterclass

Learn to confidently connect with customers for a competitive edge in this transformative event.

Learn advanced customer relationship 
skills for a competitive edge in 2 weeks
.

get curriculum
enroll now
SAVE YOUR SPOT
Instructor-Led
6 LUNCH EVENTS (12-1:30 EST)
On-Demand Library
36 LESSONS • 7.3 HOURS 
Skill Level
INTERMEDIATE—ADVANCED
Certification
BD MASTERCLASS

Connecting with customers
is hard just got easier.

Connecting with customers
is hard just got easier.

“TALK ABOUT GAMECHANGING!” – ANTHONY LARUE

Gain the confidence and skills you need to build Winning Relationships™
with customers, stakeholders, and peers. No pushing required.

Gain the confidence and skills you need to build Winning Relationships™ with customers for game-changing intel.

Masterclass Reviews
COMPANIES SEND THEIR TOP TALENT
 TO LEARN THESE ADVANCED ENGAGEMENT METHODS:

BD Masterclass is where companies like

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send their top talent to learn advanced relationship management skills.

BD Masterclass is where companies like

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send their

top talent to learn advanced customer engagement methods.

No more chasing.

In two weeks, you’ll learn a proven framework to build
Winning Relationships™ that will set you apart from the competition.

In two weeks, you’ll learn a proven framework to build Winning Relationships™ that will set you apart from the competition.

(and that customers love!) 

(and that customers love!)

Instructor-Led for 2 Weeks
6 LUNCH EVENTS (12-1:30PM) 
On-Demand Video Library
36 LESSONS • 7.3 HOURS 
Skill Level
INTERMEDIATE—ADVANCED
Certification
BD MASTERCLASS
get the curriculum
get the curriculum

WHAT YOU’LL LEARN

  • How to make a great first impression, establish trust and connect.

  • How to establish rapport with customers to build relationships without being “salesy”.

  • How to build successful relationships with stakeholders and collaborate with peers.

  • How to prepare for customer meetings so you feel confident, relaxed and authentic.

  • How to gather customer intelligence and proactively identify new opportunities—in any role.

  • How to become a stronger listener to uncover the customers’ real needs and motivations.

  • How to apply these techniques to enrich the quality of all your relationships in everyday life.

  • How to make a great first impression, establish trust and connect.

  • How to establish rapport with customers to build relationships without being “salesy”.

  • How to build successful relationships with stakeholders and collaborate with peers.

  • How to prepare for customer meetings so you feel confident, relaxed and authentic.

  • How to gather customer intelligence and proactively identify new opportunities—in any role.

  • How to become a stronger listener to uncover the customers’ real needs and motivations.

  • How to apply these techniques to enrich the quality of all your relationships in everyday life.

SKILLS

Emotional Intelligence Empathy Self-Awareness Self-Control Effective Questioning Shaping Opportunities Stakeholder Engagement Customer-Centric Mindset Active Listening Diagnostic MindsetDriving ActionFostering TrustSocial AwarenessCollaborationVirtual CommunicationSocial Intelligence SkillsRelationship Management Stakeholder Collaboration

“THIS was definitely not what i expected, but clearly what i needed” – VIKKI SIMMONS

get the curriculum
get the curriculum

BD Masterclass

BD Masterclass 

“THIS IS A CAREER CHANGING COURSE” – DON FLYNN

this EVENT is for:

  • Intermediate to advanced BD and Sales professionals.
  • On-site team members who have direct access to customers.
  • BD supporting roles with customer access (PMs, SMEs, etc.)
  • Teams who need a repeatable customer engagement process and common language to effectively collaborate on opportunities.

this EVENT includes:

  • __ Hi-Q Method™ Gap Assessment
  • __ 6 Live Instructor-Led Sessions
  • __ 36 On-Demand Lessons
  • __ Workbook & Templates
  • __ Mobile App Access
  • __ Certificate of Completion

course contents:

Understand Yourself & Others

LEARNING OUTCOMES

Elite Professionals rely on an effective sales mindset as much as their skillset. They understand that the foundation of understanding others is understanding themselves first. To connect meaningfully with your customers, you must get comfortable revealing your authentic self and applying modern engagement techniques to create an environment for customers to share openly. This requires self-assessment and clarity about your purpose, motivations, and communication style. You are always the differentiator in the process.

• Understand why conventional sales methods do not work in today’s information age.

• Learn how Elite professionals differentiate themselves and create a competitive advantage.

• Deep dive into authenticity and learn to overcome your critical inner voice.

• Take inventory of your character and know the difference between how you see yourself and how others see you.

• Learn how your intention stops your customer from seeing you as just another salesperson.

EI Knowledge & Skills

LEARNING OUTCOMES

Opportunities are often won or lost based on customer conversations alone—especially in a virtual environment. That’s why it’s critical to avoid the common mistakes that turn customers off and limit competitive intelligence, causing you to lose the opportunity. This module equips you with the knowledge, skills, and communication techniques to increase credibility, foster trust, and create strong relationships.

You will learn to leverage your technical excellence and modern communication techniques based on cutting-edge behavioral psychology and emotional intelligence methods. This will boost your people skills, questioning techniques, and help you truly understand the customer’s needs, drivers and urgency to pursue a solution.

• Discover how decisions are driven by emotions and later supported with data.

• Learn why EI is key to understanding customer buying behavior and establishing relationships.

• Assess your Relationship Quality and categorize your current customers.

• Discover how to be an invaluable part of your customer’s process and how to help them achieve their goals.

• Understand the signals you and others send through body language.

• Discover why you often present a solution prematurely and its impact on your success.

• Learn the poise and clarity you need to deal with challenging or difficult questions.

Engagement Method & Process

LEARNING OUTCOMES

Today’s buyers are savvy, but they still need professionals to help them identify their “root cause” needs and identify potential solutions. This module provides a consistent, customer-focused method to lead effective conversations that provide value and differentiate yourself from the competition. We will explore how to prepare and engage with customers to identify, qualify, and shape opportunities to achieve a competitive advantage.

You will learn to shift your approach from pushing to pulling (customers love this) and how this empowers you to gather game-changing, actionable customer human intelligence. We’ll also cover how to adopt a common language that aligns your team in strategy and execution for winning new contracts. Whether it’s meeting with a prospect or aligning internally with your team, we’ll show you the keys to powerful, effective conversations that increase your probability of win.

• Assess your current engagement method and determine its effectiveness.

• Learn to apply the Hi-Q Engagement Method™ to improve engagement and achieve consistent results.

• Discover the essentials in planning and preparing for extremely productive meetings.

• Understand why first impressions are so critical and how you can significantly improve it, even virtually.

• Learn how the Elite effortlessly engage the right customers and ask the right questions at the right time.

• Discover why gathering requirements is easy, but uncovering the impact is critical for success.

• Amplify your curiosity as a secret weapon to identify the customer’s true needs.

• Master the skill of shaping customer thinking and requirements early in their buying cycle.

• Learn why you should stop chasing customers and instead, guide the customer to define next steps.

• Understand how a common language can simplify internal collaboration and improve opportunity reviews.

Live Sessions

GROUP REINFORCEMENT

“An incredible experience, thank you.” – George Degnon

These highly immersive and engaging sessions apply your new knowledge of key Emotional Intelligence concepts to improve your customer engagement success. These interactive sessions were designed to replicate the experience of in-person learning with your peers. With self-assessments and group discussions, our instructors will ensure you understand how these concepts and methods can be applied not only in your customers, but internally with your team as well.

(3 SESSIONS | 1.5 HOURS EACH)
OPPORTUNITY ROLEPLAY SIMULATIONS

“I was inspired by the enthusiasm displayed by my classmates.” – Ryan Haywood

Most training programs end there—but we go deeper. For the next three interactive sessions, you will apply your new skills by engaging in roleplay, brainstorming exercises, and break out discussions. Over the past 30 years, we’ve seen time and time again these customer engagement methods are best applied in interactive coaching sessions. “When you know, you know.”

This is always an eye-opening experience for our students, as most professionals don’t realize what habits are holding them back. In these sessions, you’ll discover the incredible shift these methods create in your conversations, both from your perspective and the customer’s.

In real-time, you’ll receive immediate coaching feedback throughout the session, and leave with both new skills and a new perspective. By using a proactive and purpose-driven method, you can experience phenomenal success and be seen as a trusted advisor.

(3 SESSIONS | 1.5 HOURS EACH)

Video Library & Tools

WHAT’S INCLUDED

When you enroll a BD Masterclass event, you’ll receive access to a comprehensive library with over 36 video lessons you can watch on-demand on your own schedule, along with tools, templates, and exercises to support your continued growth.

EXAMPLE LESSONS

Below are examples of the lessons included in your BD Masterclass library.

These videos are fast-paced, informative and entertaining! They’re great for learning new concepts and for a quick refresher later.

For the full list, download the curriculum.

• Your Character

• Self-Awareness

• The Other “You”

• Competence

• Emotional Intelligence

• Transactional Analysis

• Communication Breakdowns

• The Art of Connection

• The Art of Empathy

• The Art of Inquiry

• Engage Anyone Virtually

• Diagnostic Mindset

• Impact Questions

• Personal Discovery Questions

• Premature Pitching & Solutioning

• Shaping Opportunities

• Ending the Call with Action

• Stakeholder Collaboration

Understand Yourself & Others

Elite Professionals rely on an effective sales mindset as much as their skillset. They understand that the foundation of understanding others is understanding themselves first.

To connect meaningfully with your customers, you must get comfortable revealing your authentic self and applying modern engagement techniques to create an environment for customers to share openly.

This requires self-assessment and clarity about your purpose, motivations, and communication style. You are always the differentiator in the process.

• Understand why conventional sales methods do not work in today’s information age.

• Learn how Elite professionals differentiate themselves and create a competitive advantage.

• Deep dive into authenticity and learn to overcome your critical inner voice.

• Take inventory of your character and know the difference between how you see yourself and how others see you.

• Learn how your intention stops your customer from seeing you as just another salesperson.

EI Knowledge & Skills

LEARNING OUTCOMES

Opportunities are often won or lost based on customer conversations alone—especially in a virtual environment. That’s why it’s critical to avoid the common mistakes that turn customers off and limit competitive intelligence, causing you to lose the opportunity. This module equips you with the knowledge, skills, and communication techniques to increase credibility, foster trust, and create strong relationships.

You will learn to leverage your technical excellence and modern communication techniques based on cutting-edge behavioral psychology and emotional intelligence methods. This will boost your people skills, questioning techniques, and help you truly understand the customer’s needs, drivers and urgency to pursue a solution.

• Discover how decisions are driven by emotions and later supported with data.

• Learn why EI is key to understanding customer buying behavior and establishing relationships.

• Assess your Relationship Quality and categorize your current customers.

• Discover how to be an invaluable part of your customer’s process and how to help them achieve their goals.

• Understand the signals you and others send through body language.

• Discover why you often present a solution prematurely and its impact on your success.

• Learn the poise and clarity you need to deal with challenging or difficult questions.

Engagement Method & Process

LEARNING OUTCOMES

Today’s buyers are savvy, but they still need professionals to help them identify their “root cause” needs and identify potential solutions. This module provides a consistent, customer-focused method to lead effective conversations that provide value and differentiate yourself from the competition. We will explore how to prepare and engage with customers to identify, qualify, and shape opportunities to achieve a competitive advantage.

You will learn to shift your approach from pushing to pulling (customers love this) and how this empowers you to gather game-changing, actionable customer human intelligence. We’ll also cover how to adopt a common language that aligns your team in strategy and execution for winning new contracts. Whether it’s meeting with a prospect or aligning internally with your team, we’ll show you the keys to powerful, effective conversations that increase your probability of win.

• Assess your current engagement method and determine its effectiveness.

• Learn to apply the Hi-Q Engagement Method™ to improve engagement and achieve consistent results.

• Discover the essentials in planning and preparing for extremely productive meetings.

• Understand why first impressions are so critical and how you can significantly improve it, even virtually.

• Learn how the Elite effortlessly engage the right customers and ask the right questions at the right time.

• Discover why gathering requirements is easy, but uncovering the impact is critical for success.

• Amplify your curiosity as a secret weapon to identify the customer’s true needs.

• Master the skill of shaping customer thinking and requirements early in their buying cycle.

• Learn why you should stop chasing customers and instead, guide the customer to define next steps.

• Understand how a common language can simplify internal collaboration and improve opportunity reviews.

Live Lunch Sessions

GROUP REINFORCEMENT

These highly immersive and engaging sessions apply your new knowledge of key Emotional Intelligence concepts to improve your customer engagement success. These interactive sessions were designed to replicate the experience of in-person learning with your peers. With self-assessments and group discussions, our instructors will ensure you understand how these concepts and methods can be applied not only in your customers, but internally with your team as well.

(3 SESSIONS | 1.5 HOURS EACH)
OPPORTUNITY ROLEPLAY SIMULATIONS

Most training programs end there—but we go deeper. For the next three interactive sessions, you will apply your new skills by engaging in roleplay, brainstorming exercises, and active group discussions. Over the past 30 years, we’ve seen time and time again these customer engagement methods are best applied in interactive coaching sessions. “When you know, you know.”

This is always an eye-opening experience for our students, as most professionals don’t realize what habits are holding them back. In these sessions, you’ll discover the incredible shift these methods create in your conversations, both from your perspective and the customer’s. In real-time, you’ll receive immediate coaching feedback throughout the session, and leave with both new skills and a new perspective. By using a proactive and purpose-driven method, you can experience phenomenal success and be seen as a trusted advisor.

(3 SESSIONS | 1.5 HOURS EACH)

Video Library & Tools

WHAT’S INCLUDED

When you enroll a BD Masterclass event, you’ll receive access to a comprehensive library with over 36 video lessons you can watch on-demand on your own schedule, along with tools, templates, and exercises to support your continued growth.

EXAMPLE LESSONS

Below are examples of the lessons included in your BD Masterclass library.

These videos are fast-paced, informative and entertaining! They’re great for learning new concepts and for a quick refresher later.

For the full list, download the curriculum.

• Your Character

• Self-Awareness

• The Other “You”

• Competence

• Emotional Intelligence

• Transactional Analysis

• Communication Breakdowns

• The Art of Connection

• The Art of Empathy

• The Art of Inquiry

• Engage Anyone Virtually

• Diagnostic Mindset

• Impact Questions

• Personal Discovery Questions

• Premature Pitching & Solutioning

• Shaping Opportunities

• Ending the Call with Action

• Stakeholder Collaboration

COURSE CREDITS

In addition to your BD Masterclass certificate, this event qualifies for the following credits:

  • 2 CEU
  • 20 CPE/CLP
  • 20 PDUs 

Ways of Working (Technical) – 5.0
Powerskills (Leadership) – 10.0
Business Acumen (Strategic) – 5.0

trusted by professionals worldwide

trusted worldwide by

This event was selected by businesses worldwide for their employees.

SAVE YOUR SPOT
enroll now

WHAT YOU GET

  • __ Hi-Q Method™ Gap Assessment
  • __ 6 Live Instructor-Led Sessions
  • __ 36 On-Demand Lessons
  • __ Workbook & Templates
  • __ Mobile App Access
  • __ Certificate of Completion
  • __ Hi-Q Method™ Gap Assessment
  • __ 6 Live Instructor-Led Sessions
  • __ 36 On-Demand Lessons
  • __ Workbook & Templates
  • __ Mobile App Access
  • __ Certificate of Completion

RATED 5 STARS ON GOOGLE

get the curriculum
get the curriculum
Masterclass Reviews

Designed for Busy Teams

Designed for
Busy Teams

Full work calendar? check

We understand your time is limited. Live sessions run
Tuesday-Thursday 12-1:30 ET, so you won’t miss a beat at work.

We understand your time is limited.
Live sessions run Tuesday-Thursday
12-1:30 ET, so you won’t miss a beat.

BD Masterclass Schedule


Enroll Now

2024

CLOSED

May 7 – 16

Enroll by: Apr 30

Masterclass ⬇

2023

OPEN

Enroll by: July 29

Elite Secrets ⬇

2024

OPEN

Enroll by: Nov 4

Sales Essentials ⬇
get the curriculum

Future-Proof Your Career

Don’t just survive in this changing market.
Imagine where you can go with in-demand customer relationship skills.

Don’t just survive in this changing market. Imagine where you can go with in-demand EQ skills.

Gain a Competitive Advantage

71% of employers say they value emotional intelligence over IQ, and 75% said they are are more likely to promote those with high EI over candidates with high IQ.

Rise in the Ranks

82% of global companies now utilize EQ tests for executive positions, and  72% of these companies give the tests to middle management as well.

SOURCE: Mitrefinch

Increase Your Earnings

Those with a high EQ make $29,000 more annually than people with low EQ. A single-point increase alone in your EQ adds on average $1,300 to your salary.

SOURCE: BREAKTHROUGHROI

QUESTIONS?

Are you or your team
a fit for BD Masterclass?

Are you or your team a fit for BD Masterclass?

chat with our team
ask our team

ACCELERATE YOUR RELATIONSHIPS, CAREER & RESULTS

“A CLASS YOU must TAKE!” – OWEN ALFORD

Ask Your Employer
to Cover the Cost

If you need your manager’s approval, we created a email template you can use to get started. 

geT THE TEMPLATE
geT THE TEMPLATE
Manager Email Template

Frequently Asked Questions

FAQ

How do I enroll my full team?

To enroll multiple team members in a public or private BD Masterclass session, email us.

What is the event schedule?

BD Masterclass was designed for busy teams.

Live lunch sessions are held Tuesday-Thursday from 12:00-1:30PM EST over the course of 2 weeks, providing a hands-on, transformative experience without overwhelming your busy schedule.

Your entry also includes a comprehensive, on-demand library with over 36 video lessons covering everything from social intelligence to stakeholder engagement.

You’ll only be required to watch a small portion of these in prepration for the event.

The rest you can view on your own schedule online and through our mobile app.

What is the time commitment?

There are 6 sessions spanned across 2 weeks.

Each lunch session is 1.5 hours.

You will prepare for this event by watching a selection of videos from your video library.

This should be completed the week prior to the event and should take 5-7 hours to complete.

We open access to the library a full month before the event date.

Is this only for sales or business development professionals?

Absolutely not.

Over the last 30 years, 30% of our students are not business development professionals.

Why? Because these skills cross roles and titles.

We teach these skills to:

  • Engineers

  • Purchasing Reps

  • Operations

  • Program Managers

  • Contracts Specialists

  • Executives

  • MARCOM- Marketing & Communications

  • Sales and Sales Leadership

  • Technical and Functional Leaders

  • Capture Leads and Team Members

and more…

This course is for those who engage in customer meetings, and business growth initiatives in the pursuit of winning business opportunities.

What if I'm new to sales or business development?

BD Masterclass is for intermediate to advanced business development professionals (and supporting roles).

If you’re new to business development, you’re at an advantage as you’ll have less bad habits to break.

But we recommend you start with our Federal course, BD Essentials, or our commercial course, Sales Essentials.

Once you complete that program, you can enroll in BD Masterclass and receive a credit for your initial investment. Once you graduate, contact us for your BD Masterclass credit!

What happens after I enroll?

Once you’ve registered for an upcoming BD Masterclass, you’ll receive an email confirmation.

About 4 weeks prior to the event, you’ll receive an email with access to your BD Masterclass Library and Event Hub. Here, you can add the live events to your calendar, begin to watch lessons, and introduce yourself to other attendees in the event community. (Welcome to the pre-party! 🎉)

We recommend you reserve time a week prior to go-live to finish your prerequisites, but they can be completed at any time that month if you’ve registered early.

How is this different from other courses?

We don’t teach a sales or business development process, we teach how to use advanced customer relationship management skills to enhance your current process leveraging social intelligence best practices.

Everyone has a business process, yet most professionals are never taught how to connect with customers or gather game-changing intelligence.

In this course, you will learn a proven trust-based engagement method commonly used by elite performers and differentiate yourself in the field as a valuable customer resource.

What is the Hi-Q Method™?


A proprietary 4-phase engagement method that integrates into your BD process.

The Hi-Q Method™ is a proprietary engagement method designed to help your team learn, apply, and master the appropriate customer engagement skills required for success.

We have identified and outlined the critical thinking, skills, and behaviors most needed to improve BD performance, improve the quantity and quality of Human Intelligence your customers share and improve the efficiency and effectiveness of your customer interactions.

I don't live in the US, can I still do this?

Yes, this program is available to everyone who wants to learn how to improve their customer engagement.

BD MASTERCLASS

“Step out of your comfort zone and build amazing relationships.”

NEHEMIAS CERRITOS

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ACCELERATE YOUR RELATIONSHIPS, CAREER & RESULTS

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BD MASTERCLASS

Curriculum

This free guide will walk you through the BD Masterclass immersive experience and includes a training request template for your employer.